Commercial Sports Photography in Orlando
LOOK LIKE A PRO
Dark Horse & Prime specializes in high-impact athletic portraiture for athletes who have outgrown standard volume photography. We bring the studio to you, utilizing commercial lighting and editorial retouching to create magazine-quality images right here in Central Florida.
A Higher Standard of Orlando Sports Photography
A lot of Orlando sports photography relies on the sun or harsh gym fluorescents. Dark Horse & Prime brings commercial production to the field.
Serving Oviedo, Winter Park, and Lake Nona, we provide the lighting, direction, and post-production usually reserved for professional contracts. Whether for a high school senior or a competitive club team, we deliver the intensity and polish that standard game-day coverage simply cannot match
OUR CREATIVE PROCESS
From media day productions to individual athlete branding. See exactly how we engineer the Dark Horse look for athletes across Seminole and Orange County.
Strategy &
VISION
We don’t guess. Before a light stands up, we map out the vision. Whether it’s a “Smoke & Gels” studio vibe in Winter Park or a “Stadium Under the Lights” concept in Oviedo, we build the mood board to match your intensity.
ATMOSPHERE &
LIGHTING
This is a production set, not a DMV picture line. Unlike solo shooters, we bring a lighting assistant to every session to manage the smoke and strobes. This allows us to focus 100% on directing the athlete to get the perfect shot.
RETOUCHING &
ASSETS
You don’t just get a jpeg named DSC-100983. You get a high-fidelity digital asset retouched to commercial magazine standards. No batch filters… this is hand-crafted digital art ready for the poster or the recruit profile.
THE CREATIVE DIRECTOR
RICHIE HARTIG
Lead Photographer & Lighting Director
Richie is not a “natural light” photographer. With a background in commercial lighting production, he approaches every session like a magazine set. As the owner of Orlando Photoworks and Duck & Tassel, Richie has spent years refining the art of off-camera flash to create images that stand out in a saturated feed. When you book Dark Horse, you aren’t just hiring a photographer; you are hiring a lighting director dedicated to making your athlete look like a legend.
IF YOU PLAY LIKE A PRO, YOU SHOULD LOOK LIKE ONE.
- Do You Travel Outside of Orlando?
- Absolutely. While Dark Horse & Prime is based in the East Orlando area, we frequently bring our mobile ‘Prime’ studio to athletes and teams in Oviedo, Winter Park, Lake Mary, and Lake Nona. Our goal is to capture you in your element, whether that is on your home turf, in your gym, or at a specialized Central Florida location that fits the cinematic vision of your session.
- Absolutely. While Dark Horse & Prime is based in the East Orlando area, we frequently bring our mobile ‘Prime’ studio to athletes and teams in Oviedo, Winter Park, Lake Mary, and Lake Nona. Our goal is to capture you in your element, whether that is on your home turf, in your gym, or at a specialized Central Florida location that fits the cinematic vision of your session.
- What sports do you specialize in?
- We specialize in high-impact imagery across all competitive disciplines. If your sport requires grit, speed, and focus, we have the technical expertise to capture it. We work with individual athletes, club teams, and collegiate players looking to elevate their personal brand
- We specialize in high-impact imagery across all competitive disciplines. If your sport requires grit, speed, and focus, we have the technical expertise to capture it. We work with individual athletes, club teams, and collegiate players looking to elevate their personal brand
- How is this different from standard sports photography?
- Standard sports photography is about documentation; Dark Horse & Prime is about Art. We don’t rely on flat, natural light or ‘point-and-shoot’ methods. We utilize sophisticated commercial studio lighting, atmospheric effects like professional haze and smoke, and elite post-production retouching. The result is a ‘Hero’ aesthetic – the kind of imagery athletes will feel proud of.
START YOUR LEGACY
Our production calendar is limited. Whether you are a UCF athlete building a brand, a high school senior defining your era, or a competitive club team ready for a “Hero” session, experience the new standard for athletic portraiture.
Proudly serving the Greater Orlando area, including: Oviedo • Winter Park • Lake Nona • Lake Mary • Sanford • Avalon Park • Waterford Lakes • Winter Springs • Longwood • Maitland • Altamonte Springs